All the news that’s fit to scroll?

Marshall McLuhan famously instructed: “The medium is the message.” However, if you read Understanding Media: The Extensions of Man on-line, you might have already forgotten the phrase and its implications. Or so suggests a study done at University of Oregon.

Researchers have determined that our reading comprehension and retention is severely minimized when we absorb information from websites and blogs versus our ability to grasp and maintain the same stories conveyed in print. It’s a fascinating argument and one that amiably accompanies my belief that there is a visceral sensation reading newspapers or books that goes beyond the mere tactile sensation.

The question is, if the Ducks’ docs are right, how does this discredit or undermine the rise of new media journalism. What do YOU think?

For some expert opinions and fun conversations about journalism, stop by The High Bar for my chats with Monica Guzman Preston and Brian Stelter of The New York Times.


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