Adrian Hanauer: on Soccer

If futbol should ever surpass football in the United States in terms of popularity, much credit should be given to Adrian Hanauer. As general manager and co-owner of the Seattle Sounders FC, he has changed the way Americans see the sport by recalculating how to run a professional franchise. He’s refunded fans who attended a poorly played game, he regularly marches to the matches with ticket-holders and he serves as GM only as long as supporters provide their literal votes of confidence. On top of that, he’s fielded a team that is consistently competitive and enviably profitable. His success is likely due to his passion for the game that keeps him studying the sport at all hours, looking for future players and advantages.

Somehow, we were able to lure him away from the pitch with the offer of a pitcher and a seat at The High Bar. Today, he joins futbol-ignorant Warren to raise a toast to and raise the bar for… soccer.


 Grab a Chaser! Click here to find out what Warren and Adrian talked about after the director called “Cut.”

 If you’d like to learn more about soccer, here are some books and movies to check out:

Movies: SIXTY SIX, Terry Kegel‘s globe-trotting doc I SPEAK SOCCER and the forthcoming THE BEAUTIFUL GAME, by the soul-smart Victor Buhler.

Books: Franklin Foer‘s How Soccer Explains the World: An Unlikely Theory of Globalization and Simon Kuper‘s Soccernomics: Why England Loses, Why Germany and Brazil Win, and Why the U.S., Japan, Australia, Turkey–and Even Iraq–Are Destined to Become the Kings of the World’s Most Popular Sport

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